The coronavirus outbreak saw more people staying home more than ever before. All of us needed to make adjustments and change our daily habits.
With most restaurants being shut down and people wanting to protect themselves as much as possible, suddenly we all became cooks overnight. This was confirmed by Exit Bee’s data that revealed a big jump in traffic on cooking sections or cooking websites.
In the words of Sophia Paizi, Marketing Director at Agrino:
«In the beginning of the pandemic, consumers rushed to the supermarkets to stock staple food, including rice and pulses. Next, they began to cook more at home. Unsurprisingly, recipes were at the top of the list of internet searches among Greek consumers.
We, at Agrino, thought we could take care of our consumers and provide them with a little help in using the stock they already had at home more creatively. We created, therefore, a wide digital campaign titled «We stay home, We create with Agrino / Μένουμε σπίτι, Δημιουργούμε με Agrino» inspiring consumers through our delicious recipes, available at our site www.agrino.gr.»