Our key goal was to reach millions of people with the messaging that will cut through the digital noise, helping them to better understand their part in stopping the spread.
COVID-19 pandemic changed the way consumers interact with media. Things like lockdowns, work from home, furloughs, volunteering – all this affected greatly on how and where people were searching for the relevant information. UK GOV team at MGOMD used the power of Exit Ads to deliver contextually targeted ads to users who have just consumed Covid related content.
Only the most reliable and up -to-date information about the pandemic was reaching the right people, in the right time, in the most effective way.