Promote heavyweight boxing spectacle Tyson Fury vs Deontay Wilder trilogy fight & inspire top fans to pay a premium for the event taking place in the early morning hours. Client also wanted to cut through the fighter’s rivalry and fashion clutter, as well as own SOV around promoting PPV buys for UK viewers.
We gathered our marketing and creative forces to boost the sales for the Grand Finale happening in the fight capital of the world Las Vegas.
The event was a long awaited master class of technical boxing for the heavyweight title and one of the biggest challenges was to win over the audience with the right targeting and powerful visuals so they stay up till early morning to watch the show.
Exit Bee did it all in less than 4 days.