We played it safe here. Although one of Exit Bee’s unique advantages is our unique and tailored premium formats that provide a new experience to the user, in this case we went with a standard iab billboard (970×250).
The only thing we added is the red color left and right to make it a full width billboard.
From one perspective, the choice to use a standard iab format that could (and may have) run as a usual display banner, served well the campaign’s objective.
It proved that targeting users at the right time makes a significant difference. Adding to that, would just take the whole campaign to a whole new level.
This is what the ad looked like:
We didn’t go wild in targeting either. The campaign was only served on a few regional websites of Reach Plc, like Manchester Evening News and Liverpool Echo.