Pharmacy Life: Increase In Newsletter Subscriptions
Pharmacylife.gr is one of the largest Greek online pharmacies. Offering a variety of products, from common pharmaceuticals and vitamins to cosmetics and baby care products, it is the go-to place for many busy users.
Email marketing is one of the e-pharmacy’s main communication channels and it regularly sends out email blasts and newsletters to inform its audience about new products, special offers and relevant health/well-being news.
The goal for our Exit Bee campaign was to increase its email subscription rate, which prior to Exit Bee was growing steadily, but at a slow-paced rate.
The results have been better than positive, with Pharmacy Life’s email base having grown month to month at a conversion rate slightly over 3.50%.